William Hill

Heavyweights since 1934, Willie Hill is one of the world's biggest bookmakers. Huge assortment of markets from a brand you can trust.

Bet £10 Get £30 In Free Bets!

New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). The £30 of Free Bets will be credited to your account once the qualifying bet has settled and will expire if not used within 30 days.

Established for more than 85 Years, William Hill are one of the Oldest and Most Respected Bookmakers in the UK. William Hill support existing customers with regular price enhancements and win bonuses. The company are breaking new ground, allowing players to create and bet on their own markets with their #YourOdds




William Hill Limited, established in London, England, is an international online gambling corporation. It used to be listed on the London Stock Exchange before Caesars Entertainment bought it in April 2021. William Hill is a bookmaker that offers gaming markets and sports betting through virtual betting and gambling activities. The company also provides online casino games, online bingo, skill games, online poker, and its online betting services. It also runs regulated betting offices, telephone betting activities, and online betting. In addition, it provides odds and accepts bets on a variety of sporting and non-sporting events. Through audio satellite and television connections, the company's betting offices supply real-time sports data.

The goal of the company is to create a large-scale, digitally-led, globally diverse gambling business. Their strategy, which is guided by their mission, values, and culture, assists them in achieving their goals. Client, Team, and Execution are their three strategic focuses. They put their customers first in all they do, and they are dedicated to making gambling safer.

Reviewers Verdict


William Hill Affiliates allows you to profit from some of the most well-known names in the online gambling business, including the award-winning William Hill Sportsbook, Casino, Poker, Bingo, and much more. These are available in numerous languages.

William Hill, as a proponent of player protection, supported the Government's 2020 Gambling Act Review. The industry is more devoted than ever to making gambling as secure as possible, and it persists to raise the bar. It continues to work closely with the government to guide its clients and employees. Also, it ensures that any additional legislation is compatible with the gaming industry's growth. William Hill provides a variety of betting options. This includes tools and support to help you not only win greater bets but also have more enjoyment while doing so.

In conclusion, this is an excellent sports betting site. The website is jam-packed with sports markets ranging from football and basketball to cricket and tennis and everything in between. It also accepts a range of deposit methods.

Age and Licensing

The company has the following requirements in terms of age and licensing:

(i) You should be more than 18 years of age.

(ii) The Gambling Commission has granted William Hill a license, and as a result, it is subject to license requirements and norms of conduct to achieve the Licensing Goals.

(iii) It is subject to the Relevant Regulations' restrictions.

(iv) For its activities in the United Kingdom, William Hill is licensed and administered by the Gambling Commission of Great Britain. And for all other international clients, it is regulated and licensed by the Gibraltar Gambling Commissioner.

Sign Up Procedure

If you're new to the website, you'll need to register a William Hill account to take advantage of everything this company has to offer. Fortunately, opening an account with William Hill is very simple. Not only that, but this company also walks you through easy-to-follow instructions:

1)   To begin, go to the company's official site.

2)   Select the Join option.

3)    Begin the William Hill registration process by entering your personal details, such as your first and last names, gender, and birth date.

4)    Enter your contact information, including your mobile number, email, and location.

5)    After that, you'll need to make a username and password.

6)    After that, choose a safety question and answer it.

7)    If a promotional code is available, enter it in the specified field.

8)    You must accept the terms and conditions and verify that you are over the age of 18.

9)    Finally, click the Agree and Join button to finish the process.

10) To register your account, you'll have to upload proof of identification (such as a passport or driver's license) as well as address proof.

Deposit Options

William Hill allows you to deposit money into your account in a variety of ways. You can make deposits into your William Nevada Mobile Sports account at CVS, 7-Eleven, and Family Dollar retail outlets across Nevada, as a result of a partnership between William Hill and PayNearMe. There are daily and monthly restrictions of $500 and $10,000, respectively.

When it comes to making a deposit, William Hill offers various options.

·      Debit cards (VISA, MasterCard, Diners),

·      E-wallets (Skrill, PayPal, NETELLER),

·      Internet Banking such as Fast Bank Transfer,

·      Cash Coupons and Pre-Paid Cards like William Hill Cashdirect, Neosurf, Paysafecard, etc.

·      Cash Transfers are some options available (Bank Transfer, Bank Cheque).

The betting company offers a wider selection of country-specific methods of payment to its foreign users.

·        With debit cards, a minimal amount of £5 is required, with a maximum deposit of £99,000.

·        With all e-wallets, the minimum payment is £10. PayPal has a £5,500 maximum deposit limit, but Skrill and NETELLER have no such restrictions. When using PayPal, you should withdraw at least £10, and it will require one working day. Customers from the United Kingdom are not allowed to use Skrill or NETELLER to make payments.

·      The minimum payment with Fast Bank Transfer is £10, with a max of £10,000. Withdrawals take about three to five working days, and you must withdraw a minimum of £5 to do so.

·       A minimum of £10 is required for all cash vouchers and prepaid cards.

·       William Hill CashDirect allows for a max deposit of £5,000 and a minimum transaction of £10, both of which are instantaneous. Paysafecard allows for a maximum deposit of £200 and a minimum transaction of £25, both of which are handled within 3-5 days.

·       While Neosurf is accessible to users in the United Kingdom, they presently only take EUR coupons. This option offers a maximum deposit of €12,000 and a minimum payment of €10, with a processing time of 3-5 business days.

·      Customers will no longer be able to deposit payments on betting companies using credit cards as of April 2020, due to changes in UK legislation.

Withdrawal Options

William Hill accepts Mastercard, Visa, and Maestro debit cards for withdrawal. There are no fees, and funds will be available in your account within 24 to 72 hours for UK-issued cards having followed your withdrawal request.

·       The minimal level of debit card withdrawal is £5, with the highest of £33,000.

·       PayPal's withdrawal effectiveness is remarkable, with the procedure usually finished within 24 hours of your plea. There are no costs, and you can withdraw a minimal level of £10 and a highest of £5,500 at one time with this alternative.

·      Withdrawals are processed through a bank transfer using an online banking method. William Hill does not charge customers, but online banking fees could apply. Payments are processed within 3-5 business days. The minimum withdrawal limit amount is £5, and the max amount is £10,000.

·      To make withdrawals with William Hill Cash Direct, simply go to your nearest William Hill store and retrieve or redeem your CashDirect coupon, which has a distinct 19-digit number. Funds are collected and processed and there are no charges. The upper and lower limits withdrawal amounts are £10 and £10,000.

·      Paysafecard withdrawals are handled through a bank transfer. As a result, there are no costs associated, and you will obtain your funds within 3-5 business days. The withdrawal limit amount is determined at £25 and the highest withdrawal value is set at £99,000.

·      William Hill does not charge interest for money transfer transactions, though some customers may be requested to submit a few identification documents before any withdrawal can be processed this way. To withdraw funds, you must provide your bank's name, address, account holder's name, bank details, and sort code. With this procedure, funds are expected to be delivered to your account within 3-5 business days. The minimum withdrawal amount is £25, with the highest of £100,000.

·       If you deposited using Apple Pay, all funds will be processed to the very same bank account that you used to create your Apple Pay deposit, if available. Apple Pay is linked directly to your debit card, and withdrawals for UK-issued cards are processed within 48 hours. There are no fees, and the minimum withdrawal is placed at £25.

New Customer Bonus

 If you want to take advantage of the new customer bonus, you must open an account on the website. The company welcomes bonus applies to sports. Luckily, this company is flooded with a wide variety of sports businesses, and there are no restrictions on what you can bet on. As an outcome, as a new player, you are awarded a ‘Bet £10, Get £30’ in free bets offer.

Enhanced Odds

Although William Hill is one of the oldest identities in the betting businesses, they have always strived to catch up with the trends. Hills became known as one of the most creative bookmakers on the web after establishing their digital sportsbook, and that objective persists to this day. Among the innovations are a series of enhanced odds options and price increases.

William Hill's odds have always been highly competitive, but an increase in price now and then adds even more worth. The increased odds offer may not be there to attract new customers to the company, but once you've signed up, it's worth looking at what William Hill has to give.

The emphasis is clearly on frequent, daily price increases that all account users may take benefit of, which is a brilliant method to incentivize loyalty. The lifts may be minor – up to one point in some cases – but they have the advantage of being free of major terms. Upper stake limitations are rarely, if ever, available, and you should expect cash payments rather than free bet tokens.

Bet In-play Options

In-play betting is a type of betting that occurs after a game or competition has begun but before it has concluded. William Hill places you in the driver's seat during the game with live betting. The procedure of placing a bet during a game is defined as in-play betting, sometimes referred to as live betting or run betting. This might happen during a football game, a horse race, a tennis tournament, or any other sporting event with a wagering market.

In-play betting eliminates the need to research forms and numbers before a match, allowing you to focus on what you believe is worth spending money on. With so many in-play betting markets to pick from at William Hill, here's everything that you need to understand to place a profitable live bet.

·      There will be odds that have been set prior to the commencement of the game wherever you can put a bet. These are prone to change during the build-up, depending on the situation and other factors, and are inclined to vary right up until the start of the event.

·       For instance, the Red side may enter a game as apparent favorites, yet they score a goal to the Blue team after only a few minutes of play. To account for this, the odds will vary. And while the Red team may still win the game, conceding a goal has decreased their odds of succeeding, and so increased their odds.

·        Importantly, anyone who bets on the Red team after the tournament has started will earn better odds. Cashing out could have been a wise move as well.

·       Every detail of the occurrence is taken into account and used to adjust the odds appropriately. To deliver the most precise in-play betting possible experience, this approach is employed during in-play betting throughout all sports or events.

Cash Out Feature

·       Customers can get a percentage of their winning bet cashed out early with the William Hill Cash Out special offer.

·      All bets are eligible for William Hill Cash Out, and the player can decide whether to accept an offering before the result is determined.

·      The 'Open Bets' area displays the Cash Out amounts.

·      Your real-time earnings are displayed as 'cash in value,' and you can effortlessly cash out by tapping the green "cash-out" button.

·       Cashing out amid a betting game is thought to be a decent choice or a profitable way to counter the bookies.

·       The cash-out betting bonus is considered as a halfway ground between winning a bet partially and losing it altogether.

Sportsbook and Non-Sports Betting Products

William Hill has a massive selection of sports to wager on, as well as related bets. Their sportsbook boasts one of the most comprehensive offerings ever seen, and it doesn't disappoint. William Hill's sportsbook is incredibly user-friendly. Even though the page is somewhat crowded, one may simply find what they are seeking. The sportsbook's overall structure and organization make it simple to browse and search.

Users can delve deeper into the sports offered by William Hill's sportsbook by using the primary menu at the top of the page. Once you've chosen a sport, you'll be sent to a page that lists all the current events you can bet on. After you've chosen your favorite form of bet, the odds will be displayed, and you'll be able to swiftly place your bet.

When it comes to casino games, William Hill does not fail in terms of variety. They have a large assortment of games with excellent graphics and a large range of options. When it concerns primary digital sportsbooks, William Hill provides one of the greatest casinos available.

Football, boxing, e-sports, and horse racing are some of the most popular sports. With William Hill, you'll always get exceptional value no matter what sport you're betting on.

Special Promotions

The company has several welcome offers depending on the product.

For instance, for William Hill Sports, if you place a £10 bet, you get £30 in free bets when you sign up. 2 x £15 bets will be credited to your account. The qualification criteria for this product are as follows:

·      Free bets are provided as 2 x £15/€15. Also, free bets are credited following settlement of the first qualifying wager, and free bets expire 30 days after qualifying bet.

·      The payment player/method/country limitations apply.

·      With its 2 Clear Bonus, William Hill provides a rather unique bonus for horse bettors. If the horse they bet wins by more than 2 lengths, bettors will receive a 15% addition on their winnings with the 2 Clear Bonus. The best feature is that you will not be required to do anything to qualify for the reward. If your pick qualifies for a bonus, William Hill will automatically add it to your account.

·      When 4 or more goals are scored in a game, William Hill's '4 Means More' bonus enables you to receive an additional free 25% bonus on top of your profits for specific games. Match betting, both sides score or game result, and both sides to score are all bet types that must be used. A weekly listing of the games that will be included in this promotion is published by William Hill.

·      With its Cash in My Bet Deal, the company delivers yet another innovative promotion. You can earn a cash repurchase reward for a bet ticket either before or during gameplay using this promotion. For bettors who believe the match is about to turn against them, this is a fantastic option. You might be able to reclaim part of your money rather than lose everything.

Mobile App Experience

The William Hill betting app is extremely popular, owing to its innovative design and user-friendly layout. The app, which has a similar appearance to their main desktop site, allows bettors to quickly access their favorite markets and functions, with all games listed when clicking on the top-of-the-screen menu. Meantime, highlights and top picks make it simple to access the most prominent markets at any particular time. William Hill has made a variety of additional features, including bet, boosts, payout, live streaming and live betting, accessible through its live betting applications. The William Hill app is accessible for both iOS and Android customers to download, and the process is simple on both platforms. Users on iOS must be running version 8.0 or higher, while Android users must be running version 4.1.2 or higher.

Customer Service

When it comes to customer service, William Hill does not fail. Because they provide a variety of ways for gamblers to reach them if and when they require help. Players can approach William Hill's support team by live chat, telephone, mail, or Twitter. William Hill promises to have customer care representatives available 24 hours to assist their customers despite the time of day. On the William Hill site, live chat is accessible 24/7, and it appears to be their preferred way of communication.

Countries Accepted.

William Hill has licensed businesses in the Bahamas, Spain, Italy, and Sweden. And its digital hubs in Gibraltar and Malta service online consumers in the United Kingdom, Ireland, and across the world. It completed its acquisition of MRG Group in February 2019, gaining the Mr. Green and Redbet brands as well as a larger pan-European foothold in the quicker online gambling industry.


In conclusion, William Hill is a well-known brand that precedes the web for many years, earning them a reputation as one of the most reliable online bookmakers. Day in and day out, you'll suitable odds, and in addition to price increases, this is an active operator when it comes to specials and promotions. This excellent value is backed up with a diverse range of markets, and William Hill is also one of the busiest live betting sites.


- Price increases are made regularly, frequently daily.

- A wide variety of sports are covered.

- Flexible offerings that normally include no stake limitations and cash payments.

- Several deposit options are available.

- The mobile app is easy to use.

- Options for instant balance transfers.


- The absence of new account holder promotions may be perceived as negative by certain potential clients.

- The desktop site's design can be confusing for some people.

- There are only a few casino games and poker alternatives.

Frequently Asked Questions

·       How do I become a member of William Hill Labs?

You can register as a member by going to the William Hill website and completing the company's registration form. You must open an account and, as a result, make deposits and transactions through the William Hill website for security, legal, and regulatory reasons. Third-party providers can integrate and use multiple William Hill web pages in their websites and mobile apps. The company provides a registration page for wagering websites, and we have a mobile login with a return URL for mobile applications.

·       In the feeds, which (sports) odds are displayed?

The feeds include all of the sports that are offered on the williamhill.com site.

·      How can I display the results that have received the greatest attention?

The leader board, which can be obtained using the endpoint 'v1/communities/outcomes/top', is highly useful for showing which outcomes are being tipped on the most by consumers.

·      Is it possible to modify the code's perspective to something other than decimals?

The feed includes both decimal and fractional odds.

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William Hill
Bet £10 Get £30 In Free Bets!

Heavyweights since 1934, Willie Hill is one of the world's biggest bookmakers. Huge assortment of markets from a brand you can trust.

New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). The £30 of Free Bets will be credited to your account once the qualifying bet has settled and will expire if not used within 30 days.

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